Simple 77: The Quarterly Behavior Reset You Need
“For the first time in nearly a decade, I’m consistent with the exercises that prevent my back pain.”
Why a Quarterly Reset?
Life naturally moves in seasons. Your routines, stress levels, and demands shift—so your behavior systems need space to reset too.
S77 is built around the behavioral truth that:
Consistency thrives in structure
Intrinsic motivation is unstable
Your environment predicts outcomes
And change sticks best when broken into small steps
Every quarter gives you a chance to zoom out, refine your goals, and build a behavioral staircase towards the days you really want to be living.
What You’ll Do in Simple 77
Over seven intentional weeks, you’ll work through a sequence of micro-adjustments rooted in behavioral principles such as shaping, reinforcement, task analysis, stimulus control, habit stacking, and values-based responding.
You’ll learn to:
Identify values-aligned behaviors that actually move your goals forward
Build mini-systems that withstand stress and chaos
Reduce friction and environmental barriers
Create reinforcement structures that make follow-through easier
Reset your routines without burnout, guilt, or all-or-nothing thinking
We aren’t giving you a motivation challenge.
We’re developing a behavior architecture process.
The S77 Approach: Simple, Not Easy
Simple 77 is “simple” because it removes clutter and focuses on what behavioral science says actually works.
It’s not about:
✖️ willpower
✖️ hustle
✖️ perfection
✖️ guilt
It is about:
✔️ strategic reinforcement
✔️ shaping micro-behaviors
✔️ adjusting environments
✔️ building identity-consistent routines
✔️ doing less, but doing it better
Lasting change isn’t about rigid perfection.
Simple 77 (S-77) is a quarterly behavior reset designed to help high-performing adults realign with the habits, routines, and identity they want, using the same evidence-based principles of Applied Behavior Analysis and modern change science I use with clients every day.
Instead of overhauling your entire life, S-77 focuses on small, strategic shifts implemented over 11 weeks, grounded in the behavioral patterns that actually drive sustainable change. It’s practical, it’s research-backed, and I built it for people with real schedules, stressors, and competing demands.
“The plan helped me finally build a bridge between who I wanted to be and who I was with my workout habits.”
Who Simple 77 Is For
S-77 is designed for:
Overextended overachievers who crave structure but don’t have time (or energy!) for complex programs
People who want sustainable behavior change—without punishing “discipline” culture
Parents who are tired of the “All-or-nothing” approach not working
You… If you used to be consistent… Before life happened - you had a baby, got a promotion, moved across the country, big life changes!
If you’ve ever said, “I know what to do, I just can’t get myself to do it consistently,” this was built for you.
A System That Resets With You
Each quarter you join, we’ll revisit:
What worked
What slipped
What your life demands now
What your goals require next
Behavior change isn’t a one-time event—it’s a living process.
S-77 gives you a structured, scientifically grounded way to reset again and again, without losing momentum.