Welcome to a New Kind of Personal Development.
Performance Behavior Coaching in Columbus, OH
Stop white-knuckling it and praying for change.
You’ve read the books and listened to the podcasts. You’ve tried the advice. But all the information in the world won’t lead to real behavior change.
It’s time to leave the “quick fixes” behind and take a step-by-step, science-backed path to lasting change.
Let’s be real:
Telling yourself to "just be more disciplined" won’t fix your broken behavioral loops.
Giving clients instructions doesn’t mean they’ll actually follow through.
Classroom rules don’t work when students are constantly testing boundaries and ignoring directions.
As seen in:
Break the cycle. Build better habits. Create lasting change.
You don’t have a discipline problem.
And it’s not just about trying harder. The truth is behavior is predictable, measurable, and, most importantly, changeable.
You can’t rely on unpredictable motivation, guesswork, or outdated advice. Instead, using the science of Applied Behavior Analysis (ABA) helps you stop spinning your wheels and make real change that lasts.
What is Applied Behavior Analysis (ABA)?
ABA is not traditional therapy. It’s a scientific, action-based approach to understanding and changing behavior. Lasting change comes from intentional, targeted action .
We identify the patterns keeping you stuck.
We break down change into small, achievable steps.
We build structured environments where success happens naturally.
Meet Sarah Welsh, MEd, BCBA, TVI
A driving force in Behavior Change
You don’t need more motivation—you need to understand your behavioral systems.
I’m Sarah Welsh, a Board-Certified Behavior Analyst (BCBA) with a master’s degree in Education and a clinical background in Applied Behavior Analysis. I’ve spent over a decade helping parents, educators, healthcare professionals, and high-achievers create real, lasting behavior change using evidence-based strategies and a person-first approach, never guesswork.
I’m known for making complex behavioral science simple, practical, and results-driven. I’m passionate about turning my clients’ long-held frustration into action and helping finally break the cycles holding them back.
We work together to stop hoping for change, we make it happen.
“I knew what to do.
I just couldn't get my head right
to do it consistently.”
“Sarah helped me frame things in my mind and create a process and a procedure to help change behaviors the way that I wanted to get the results I wanted.”
-Sean, a Catalyst Behavior Project Client
ABA Services & Programming
You deserve a life that feels aligned with your values, not chaotic, pressured, or out of your control.
Real change doesn’t happen all at once. It happens one step at a time, when you finally understand why your current patterns exist and what’s actually getting in the way.
Catalyst helps you uncover the behavioral drivers behind your habits and build a personalized plan for sustainable change—not quick fixes, no shame-based motivation, but evidence-based steps that work in your life.
1:1 Behavior Coaching
For high achievers who want to build better habits and finally get unstuck.
Stop the burnout cycle and create consistency.
Build behavior patterns that actually stick—without relying on willpower.
Design a daily routine that fuels your success.
ABA Training for Healthcare & Wellness Professionals
For doctors, dentists, trainers, and therapists who need clients to follow through.
Increase patient adherence to treatment plans.
Improve long-term client success with behavioral techniques.
Spend less time repeating yourself and more time seeing results.
How We’ll Work Together
1
Book a “Fit” Call
A free 15-minute consultation to assess your needs.
2
Schedule an Assessment
A 90-minute deep dive into current behavior challenges.
3
Start Coaching
Get a personalized, science-backed plan for real progress.
Applied Behavior Analysis: Frequently Asked Questions
Who is ABA for?
ABA (Applied Behavior Analysis) is for anyone who wants a clear, evidence-based understanding of behavior and a practical path toward meaningful change. It’s especially valuable for professionals and adults who want to improve performance, streamline habits, and align their actions with their goals.
ABA is used by:
Clinicians and healthcare providers who need support with assessment, behavior planning, and applying behavioral science in their practice
High-performing adults who want structured, data-informed coaching to build consistency, reduce overwhelm, and create sustainable routines
Organizations and teams looking to improve systems, communication, and behavior-driven outcomes
At its core, ABA is for people who want to understand why a behavior is happening and how to change it effectively and ethically—without guesswork, shame, or one-size-fits-all strategies.
Is this mental health therapy or life coaching?
Neither. Catalyst uses behavior science to help you understand patterns, build effective habits, and create sustainable change—but it is not mental health therapy. We don’t diagnose, treat, or provide clinical psychotherapy services.
What we offer is behavioral coaching and consultation, grounded in Applied Behavior Analysis (ABA). It’s practical, goal-oriented, and focused on helping you take consistent action in your daily life. Many clients work with us in addition to their mental health provider, using ABA strategies to complement the internal work they’re already doing.
If you’re looking for clarity, structure, and evidence-based tools to change behavior—not therapy—this is the right fit.
How does this differ from traditional therapy?
Traditional therapy focuses on emotional processing, insight, and mental health treatment. It helps you understand your thoughts and feelings, work through past experiences, and address clinical concerns like anxiety, depression, or trauma.
Catalyst’s approach is different.
We use behavior science, not psychotherapy. Our work focuses on:
Identifying the patterns that drive your day-to-day actions
Understanding the environmental and behavioral variables influencing those patterns
Creating a practical, step-by-step plan for new behaviors
Tracking progress and adjusting based on data, not guesswork
Building habits, systems, and routines that align with your goals
Where therapy often looks inward and backward, ABA-based coaching looks forward:
What do you want to do differently, and what conditions will help you get there?
It’s not clinical treatment. It’s structured, action-oriented behavior change designed for high performers, clinicians, and adults who want clarity, accountability, and results that hold up in real life.
Change Can Start Now. Let’s Get to Work.
Your behavior isn’t random—it’s a system. And when you finally stop to fix the system, you change everything.